South Korean Pop Music, or K-Pop
for short, has come a long way towards becoming something the whole world
enjoys. It achieved dominance in its home country through its masterful blend
of music, vocals, dance, fashion and marketing. Thanks to a rise of Korean artists
gaining English fluency, K-Pop began to expand, first in Asia via regional
music channels. With the rise of streaming and then social media, K-Pop blew up
globally, with names from Wonder Girls to PSY to BTS entrenching the genre with
an international audience. Now, South Korean entertainment labels are taking
their search for new K-Pop stars on a worldwide scale.
CNN Philippines reports that South Korean mega-label SM
Entertainment made known, over the weekend, their planned audition for aspiring
K-Pop talent that will encompass the whole world. A post on their official Twitter
page dated January 30 announced the “2022 SM Global Audition KWANGYA,” which
will start online registration this Monday, the 31st. This
application period will last for most of next month, ending on February 20.
Would-be K-Pop stars, wherever they may be, need to be born between the years
2003 and 2011 to be eligible for the audition.
SM’s 2022 global audition ‘2022 SM GLOBAL AUDITION KWANGYA’ to be held and looking for KWANGYA’s new talented person!
— SMTOWN (@SMTOWNGLOBAL) January 30, 2022
Online registration to be start on 1/31!#SMTOWN #2022_SM_GLOBAL_AUDITION_KWANGYA pic.twitter.com/jyQfTue9mw
SME’s KWANGYA audition will be
divided into two phases. The initial round calls for the applicants to submit
photos of themselves along with a video of them performing, whether in song,
dance, rap or acting. Those aspirants chosen will go to the second round of
audition. It will primarily be done offline with the prospective talents
travelling to SME audition sites, although provisions will be made to allow
those who cannot come to be evaluated via Zoom video teleconferencing. International
K-Pop dreamers are in good hands with SM Entertainment, which counts among its
talents familiar names like Super Junior, Girls Generation, Shinee and EXO
among many other hit K-Pop groups.
Signing up for SME KWANGYA Global
Audition 2022 will be an exciting yet highly challenging venture. It is already
well known to international audiences that South Korean talents undergo intense
development and regimented lifestyles. International applicants will need to
keep that in mind. Further details on the SM Entertainment global audition may
be found here.
Interestingly, SME is at this
point catching up with other South Korean entertainment companies that have
taken their search for new talent worldwide. Back in 2021 YG Entertainment
(Blackpink) opened similar auditions to form a new boy group. Big Hit
Entertainment (BTS) has done the same, even partnering with Universal Music
Group to do so.
Image: SM Entertainment Twitter page
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