September 1 of every year marks the
beginning of the “Longest Christmas Celebration in the World,” only in the
Philippines. This is the earliest month when private homes, but mostly
commercial establishments, begin to roll out the Holiday decorations. On the
more annoying side, September would see the emergence of some overeager kids
who start singing Carols in exchange for handouts. Better to listen to
professionally-made Yuletide music blasting from the sound systems of
restaurants or malls. Speaking of music, one or two names are certainly bandied
by Filipinos in this time of year: Mariah Carey and Jose Mari Chan.
Interaksyon at the Philippine
Star has it that upon this Wednesday September 1, and indeed even a few
days prior back in August, social media has been shining the spotlight on the
meme of certain recording artists performing songs that have become standard
while waiting for the Holidays to come. Locally that means Jose Mari Chan and
his 1990 album “Christmas in Our Hearts,” especially the title song.
Internationally it could imply Mariah Carey and her 1994 yuletide song “All I
Want for Christmas is You.” But since the Philippines starts celebrating
Christmas early, it means she usually begins singing in the airwaves with Chan.
With the onset of the “Ber”
months, “Christmas in Our Hearts” and “All I Want for Christmas is You” are
added into the looping soundtracks of many shopping malls in the country, and
the playlists of radio stations. Filipino social media is quick to not just
pick up on the surge of airtime for the two songs but also hang a lampshade at
how the two Marys (Jose Mari and Mariah) have become the season’s heralds in
this contemporary era.
Hello September 1! Hello Ber Months!
— WALTER CES (@waltzjces) August 31, 2021
Mariah Carey and Jose Mari Chan is waving!
after all, “All we want for Christmas is Christmas in our Hearts” 💝
Merry Christmas!! pic.twitter.com/tirXyWkLuu
Setting the mood for the 1st of September. 😁😁😁😁
— Solar Keem (@agi_moomoo) September 1, 2021
Filo Moomoos will really relate to this! Jose Mari Chan comeback will always be the 1st day of September. 🤭🤭🤭🤭 pic.twitter.com/Y146jZZH7a
Pinoys have long taken for
granted the prevalence of Jose Mari Chan songs during the Ber months, but a
pizza commercial featuring him a few years ago really hammered the reality into
the public consciousness. Meanwhile, Mariah Carey’s 1994 Christmas song, which
was re-recorded in 2011 with Justin Bieber for his album “Under the Mistletoe,”
has been described as the modern Christmas anthem according to Time magazine in 2019. Between “Christmas
in Our Hearts” and “All I Want for Christmas is You,” Filipinos find busying
themselves in the malls, other businesses and even at home with a radio to be great
fun, pandemic from last year and this one notwithstanding.
Image courtesy of Bandera – Inqurer.net
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