To wrangle up celebrity endorsers
and brand ambassadors for their online marketplace platform, Singapore-based
e-commerce juggernaut Shopee has so far been taking from the same playbook as
its other contemporaries like rival service Lazada. That is to go young and
hip, from K-Pop acts to K-drama stars and maybe a local celebrity from every
country Shopee operates in. For their latest ambassadorship however, Shopee did
an opposite turn of sorts. Their next endorser is quite the entertainment
veteran, but still memorable and very iconic. You cannot be more legendary than
the Kung Fu, comedy and stunt master Jackie Chan, right?
As The Manila Standard tells it, Shopee has tapped none other than
Hong Kong movie superstar Jackie Chan to be their latest brand ambassador. As
such, he features in a wild commercial advertising the e-commerce platform’s
next monthly sale on September 9 (9.9 Super Shopping Day). The ad was also
geared for Philippine Shopee sellers and customers, considering that the
67-year-old cinematic giant drops a few words of Filipino in the end. Already
the commercial’s YouTube video and local social media as a whole is flipping
their lid with reactions to the quirky Shopee ad.
The commercial starts conventionally
enough with a bamboo grove set and two Kung Fu martial artists challenging
Jackie Chan to fight (he is identified right from the get-go). He beats his
opponents around, but they try to charge him again when a Shopee alert tone
interrupts, followed by Jackie waving them off while he pulls out his phone. A
quick Shopee-orange jacket costume change later, Chan and a whole line of
backup performers dance to the online marketplace’s jingle, itself using the
tune of another famous meme (“Baby Shark,” as if you did not
know). When it was over, Jackie says, in Tagalog, “Buy now at Shopee. Thank
you, Shopee.”
In a follow-up statement, Jackie
Chan expressed his enthusiasm for partnering with Shopee to hype their 9.9 Sale
event. “It’s exciting to partner with Shopee to celebrate the action-packed
year-end festival and bring more joy to my fans and Shopee users,” he says, “I
had a lot of fun working with Shopee and I think people of all ages will enjoy
the activities and content that we have prepared together. I hope everyone can
join us to make the year-end shopping season a memorable one.”
Image courtesy of Marketing Interactive
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