Back in April, LG Electronics made
its Signature TV, with the OLED screen that rolls up into its base when not in
use, available for “purchase inquiry” in the US, following its commercial
availability in South Korea since October of two years ago. The reason
stateside LG customers must inquire to buy this appliance has never been officially
clarified, though the pricing of the thing might have something to do with it.
LG once floated the US price of $60,000, though its home price of 100,000,000
Won translates to higher, at $89,000. It turns out the stateside price is
steeper.
According to The Verge, the LG Signature rollable TV, with its 4K OLED display,
now has a plain price tag for prospective American buyers. They better have
deep pockets too, as the Signature is now flagged at an even $100,000 per unit.
That is notably even pricier than what the South Korean electronics manufacturer
is asking for in its home country. But still, even at two years old (of
commercial availability; the concept was introduced back in 2018) the Signature
continues to pull that blatantly futuristic look that might be satisfactory
explanation for why somebody should put down a hundred grand for one of them.
Then again, the impressive
roll-up OLED screen is not the only thing the Signature has going for it.
Sound-wise, the set relies on a Dolby Atmos housed in its cabinet base. Other
features are Dolby Vision, 120Hz 4K for crisp gaming visuals, changeable refresh
rate, low latency, and HDMI 2.1 ports. The screen is also good for more than
just watching TV. It can also double as a digital clock, photo album and music station,
with visuals provided by the display at a middle-mode (halfway between packed
and fully-unrolled) that LG calls “Line View.” At least that is one alternate
mode going for the Signature.
It has to be said, other than its
roll-up property, the OLED screen of the LG Signature TV is already mid-range
compared to the display quality of other, newer rigid flat-screen TVs. That
includes even “regular” LG TVs that the company has rolled out following the Signature’s
debut. It seems to have gotten to the point that the rolling screen is the main
selling point of this appliance. At least the construction is sturdy enough
that LG promises users that the screen will roll-unroll without issue at least
50,000 times. Signature TV US pre-orders begin in August via their website.
Image courtesy of PCMag Asia
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