In late 2019, Disney launched its
exclusive streaming program Disney+; and while its international scope has yet
to reach the levels of longtime global go-to platforms such as Netflix, it is
slowly but surely getting there. With an expansive library filled with content
from Pixar, Lucasfilm, Marvel Studios, National Geographic and Disney itself,
Disney+ is certain never to be lacking for most subscribers in terms of stuff
to watch. Promoting the streaming service and all it has to offer must be a pretty
big deal too, so one must wonder what approach Disney is taking by drawing
attention to a seemingly random social media account.
As Comic Book Resources would have it, Disney+ raised eyebrows on its
official Twitter page this past Monday, July 26, when it advertised another
(blank) Twitter account called “thestreamer” (@TheStreamer). Following the link
to the streamer page sees that it was created just this July, and has no tweets
yet, nor images such as a profile picture. It follows no accounts, yet at the
same time its possession of a “Verified” blue Twitter check mark seem to hint
that this is no random blank account. And Disney+ is not talking further, which
may explain the reaction of their Twitter followers.
👀 @TheStreamer 👀 pic.twitter.com/7fkZ5opprb
— Disney+ (@disneyplus) July 26, 2021
While nobody still has any idea
what @TheStreamer on Twitter is all about, the fact that it was promoted by
Disney+ felt reason enough to give the page a follow. As of now, @TheStreamer
has over 8,500 followers while the Disney+ tweet that mentioned it has been
liked over 3,400 times plus over 200 re-tweets and more than 400 quote tweets.
Speculation of what this blank Twitter account really is have spanned theories
ranging from side-promotions of MCU films and series, the reveal of new
features in the Disney+ platform, or even to announce a secret
mature-subscribers-only section of the streaming library for Rated-R content.
Which one will it actually be? Or
did Disney+ pull an actual red herring on its Twitter followers? This @TheStreamer
account must bear further observation.
Image courtesy of @disneyplus Twitter
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