It began in August of 2018. The administration
of President Rodrigo Duterte initialized a bid for any business interest in the
country to establish a new telecom provider to butt into the duopoly formed by
PLDT-Smart Communications and Globe Telecom. Udenna Corporation from Davao
City, under Dennis Uy, put forth a bid by forming a consortium with China
Telecom. Their proposal was approved and the company, now named Dito
Telecommunity, was given a timetable to erect infrastructure and begin developing
services to customers. After more than a year and a half, this past Monday,
Dito Telecommunity officially launched its operations.
According to CNN Philippines, the official launch of Dito Telecommunity as a new
telecommunication services company in the country went off as planned this
March 8. The virtual press launch in Davao City was attended by city officials
and members of the Department of Information and Technology (DICT) and the National
Telecommunications Commission (NTC), as the third telco to stand against Globe
and PLDT-Smart opened its network in 15 key areas in the Visayas and Mindanao.
To spearhead the launch of their services, Dito has opted to eschew celebrity
endorsers and have medical front-liners and police personnel pass the word.
To do that, 300 Dito SIM bundles
were provided to selected Davao City medical workers, who will test the
provider’s network speed and capabilities. Then they would tell others of their
experiences so that more interested customers might try out Dito SIMs as they
are rolled out in stores at the key Vis-Min areas, as well as purchasable
online through the Dito.ph website. The company’s top offering is their 27Mbps
speed, and as part of the initial launch period their mobile network will have
unlimited Dito-to-Dito call and text, plus uncapped and unlimited data for a
P199 load. Dito is also keeping its Metro Manila-Luzon launch schedule secret
for now.
Dennis Uy remarked that he sees
Dito Telecommunity as more than just a telco or an alternative to the
established telecom giants of the Philippines, but also as a new component in future
nation-building. “We are here to serve in this manner,” says Uy. “We want the
country to know na DITO na kami, DITO na tayo and we will see each other
very soon."
Image courtesy of ClickTheCity.com
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