In this day and age, or rather,
especially in this day and age, with a pandemic and all, a media company really
must consider putting their content on digital streaming. And if not interested
in putting them in a “general” streaming platform like Netflix, Hulu or
regional variants, then it has to be a branded service with the company name or
symbol: Disney+, HBO Max, Peacock (NBCUniversal) and so on. Looking at local
versions, ABS-CBN has iWantTFC for its streaming presence. Viva Entertainment
has been cooking its own streaming app; and it has officially launched.
The Manila Bulletin reports that Viva Entertainment had launched
Vivamax, its own streaming entertainment hub. The launch of the streaming app
Google Play Store is but the first stage in Viva’s gradual buildup of an online
content package that should draw binge watchers looking for local media. From
is beginning Vivamax is offering more than 200 Filipino films (many of them
Viva Films releases, naturally), TV shows, music specials, and even documentary
features. Not just local content but also some choice international media can also
be found in Vivamax, be it Asian fare like Oscar winner “Parasite” and “Train
to Busan,” or Hollywood blockbusters like “John Wick,” Vivamax has them.
But Viva is not merely banking on
already-existing content to fill their streaming app with. Like all the good
streaming services tied to a media company, there are some exclusive stuff to
enjoy, the appropriately-named Vivamax Originals. One can already gauge the
potential quality of these first-release features coming only to Vivamax, like
the January 29 streaming premiere of raunchy comedy-drama “Paglaki Ko, Gusto Ko
Maging Pornstar.” This film stars the likes of Alma Moreno, Rosanna Roces, Ara
Mina and Maui Taylor, all representatives of Philippine “bold-star”
generations, starring opposite some next-gen talent for a meta (and authentically
Rated-X) look at the Pinoy porn industry.
More Vivamax Original films and
series are slated to premiere on February 5 and 12, alongside 2020 Metro Manila
Film Festival entries and even a collaboration concert between Regine Velasquez
and Sarah Geronimo (February 26).
A Vivamax subscription is only
P149 monthly, payable via credit card, Globe GCash or EC Pay. Content can be
streamed through the app or on website www.vivamax.net.
They can even be downloaded to devices for later viewing. In addition to the
Philippines, Vivamax is set to launch in the rest of Asia, the Middle East,
Europe and North America, or where all Filipinos living around the world could
be found. Viva Entertainment founder Vic Del Rosario notes that he has over a
billion-peso investment on new content coming to Vivamax.
Image: VivamaxPH official Facebook page
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