Wednesday, February 3, 2021



In this day and age, or rather, especially in this day and age, with a pandemic and all, a media company really must consider putting their content on digital streaming. And if not interested in putting them in a “general” streaming platform like Netflix, Hulu or regional variants, then it has to be a branded service with the company name or symbol: Disney+, HBO Max, Peacock (NBCUniversal) and so on. Looking at local versions, ABS-CBN has iWantTFC for its streaming presence. Viva Entertainment has been cooking its own streaming app; and it has officially launched.

The Manila Bulletin reports that Viva Entertainment had launched Vivamax, its own streaming entertainment hub. The launch of the streaming app Google Play Store is but the first stage in Viva’s gradual buildup of an online content package that should draw binge watchers looking for local media. From is beginning Vivamax is offering more than 200 Filipino films (many of them Viva Films releases, naturally), TV shows, music specials, and even documentary features. Not just local content but also some choice international media can also be found in Vivamax, be it Asian fare like Oscar winner “Parasite” and “Train to Busan,” or Hollywood blockbusters like “John Wick,” Vivamax has them.

But Viva is not merely banking on already-existing content to fill their streaming app with. Like all the good streaming services tied to a media company, there are some exclusive stuff to enjoy, the appropriately-named Vivamax Originals. One can already gauge the potential quality of these first-release features coming only to Vivamax, like the January 29 streaming premiere of raunchy comedy-drama “Paglaki Ko, Gusto Ko Maging Pornstar.” This film stars the likes of Alma Moreno, Rosanna Roces, Ara Mina and Maui Taylor, all representatives of Philippine “bold-star” generations, starring opposite some next-gen talent for a meta (and authentically Rated-X) look at the Pinoy porn industry.

More Vivamax Original films and series are slated to premiere on February 5 and 12, alongside 2020 Metro Manila Film Festival entries and even a collaboration concert between Regine Velasquez and Sarah Geronimo (February 26).

A Vivamax subscription is only P149 monthly, payable via credit card, Globe GCash or EC Pay. Content can be streamed through the app or on website They can even be downloaded to devices for later viewing. In addition to the Philippines, Vivamax is set to launch in the rest of Asia, the Middle East, Europe and North America, or where all Filipinos living around the world could be found. Viva Entertainment founder Vic Del Rosario notes that he has over a billion-peso investment on new content coming to Vivamax.

Image: VivamaxPH official Facebook page


Post a Comment