Ever since they hit the scene in 2018, Korean-trained Filipino boy band SB19 has been proving again and again that even wearing a foreign vide and image a local can still be undoubtedly Pinoy in feel. It is not for nothing that the quintet has been the face of recent OPM subset “P-Pop.” Their style also makes SB19 pretty great for jingle-type ditties common in advertising and promotions. They have even been featured performers for super-show events under the e-commerce platform Lazada. It is no surprise then that they have been tapped for brand ambassadorial duties leading to a new campaign slogan for Lazada Philippines.
The Philippine Star reports that SB19 in collaboration with YouTube
celebrity Mimiyuuuh are the performers for “#NasaLazadaYan,” the latest promo jingle
for Lazada Philippines singing the praises of the online marketplace’s wide
variety of products for online shoppers. And with a song comes a music video,
posted on the official Lazada Philippines YouTube page last Tuesday, January
19. There SB19 and Mimiyuuh do a funky enumerative rap of just what stuff can
be found and bought from Lazada in the country. Be it tech equipment, fashion
items, accessories and even fresh vegetables, as the slogan puts it, “Nasa Lazada yan.”
SB19 can be counted on to express
sheer energy and enthusiasm for whatever they may be singing about, feelings
they can easily share with their listeners too. That is pretty much how Lazada Philippines
Chief Marketing Officer Neil Trinidad describes the P-Pop group in action as
their company’s latest brand ambassadors. In his words, "With their
vibrant, encouraging and unique individual personalities, SB19 definitely lends
their energetic and fresh youth to our already dynamic roster of ambassadors in
the Philippines.” Add that to the growing trend of Filipinos preferring to shop
online to minimize COVID risks, and Lazada Philippines looks to grow its market
as more turn to their apps.
Their Lazada jingle is but the
latest in a parade of Philippine product endorsements that SB19 is collecting
at surprising speed. There was the “Pasalubong ng Bayan” ad they did for Dunkin
Donuts during the Holiday season last year which was followed only a week prior
by their Pepsi commercial where they asked viewers to “Sundin Ang Puso” when it
comes to what cola to buy. The boys are only happy to hype Lazada Philippines
next in their projects, as the e-commerce service brand is one they greatly
admire themselves.
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