While the COVID pandemic still has most big-screen blockbusters held up from releasing in cinemas worldwide (save for those that have been premiered on online streaming instead), Marvel Studios has decided to kick-start their Phase 4 of the multimedia-spanning Marvel Cinematic Universe early this year. This was helped by the fact that MCU-4 is comprised not just of films but streaming live-action series, the first of which – “WandaVision” – has started on Disney+ Friday last week. In a celebratory promotion of this surreal superhero drama, digital media device developer Roku has “allowed” Wanda Maximoff and her husband Vision to give their streaming service interface a makeover.
According to Comic Book Resources, Roku Inc. had the streaming menu interface of
their Roku digital streaming devices altered to evoke the motif of Marvel
Studios’ “WandaVision.” This was pointed out on social media by Ryan Penagos, Vice
President and Creative Executive of New Media for Marvel. Penagos posted a short
clip on Twitter showing the home page interface menu of his TCL Roku TV. The
background of the icons and text showed a varnished wall and a retro 1950s TV
set. At one point, a media selection shifted a promo image of “WandaVision”
into view, shaped like a rounded square so that it could “fit” right into the
screen borders of the background TV.
Neat #WandaVision takeover on @Roku. pic.twitter.com/PfNrEIWVP6
— Ryan Penagos BLACK LIVES MATTER (@AgentM) January 17, 2021
The 1950s aesthetic is evocative
of the pilot episode of “WandaVision,” as well as the fourth wall-breaking
elements of the show starring Elizabeth Olsen as the psionic Wanda and Paul
Bettany as the android Vision, members of the Avengers as introduced in the MCU
films. Mysteries about regarding the circumstances of the two, as Vision was
supposedly killed in 2017’s “Avengers: Infinity War” (so was Wanda, though she
was revived in 2018’s “Avengers: Endgame.” Why the two are suddenly married and
seemingly living in a 1950s-style neighborhood that seems like an in-universe retro
TV show is the driving mystery here.
So far, “WandaVision” has released
two episodes on Disney+, with a total of 9 episodes planned up until March
2021. Other Disney+ Marvel series with connections to the MCU Phase 4 include “The
Falcon and the Winter Soldier,” “Loki,” “Ms. Marvel” and “Hawkeye.” Movies that
are part of Phase 4 include “Black Widow” starring Scarlett Johansson, set to
premiere this May 7, 2021 after being delayed twice from May 2020 due to the
COVID pandemic.
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