Thanks to being streamed on
Netflix alongside its South Korean TV run in tvN from December 2019 to February
2020, a goodly-sized international audience knows and has fallen in love with
the quirky and borderline-political K-drama “Crash Landing on You.” Its story
about a South Korean heiress and a North Korean border guard falling in love
following an accidental DMZ crossing made it a hit, and its lead stars sought-after
celebrity endorsers. Smart Communications got lucky with a May ad featuring
Hyun Bin, shot during the COVID-19 South Korean lockdown. He never actually
went to the Philippines, but his leading lady, after shooting her own Smart
commercial, has expressed interest.
According to The Philippine Star, “Crash Landing on You” lead actress Son Ye-jin
had been pretty bummed that COVID-19 conditions in both South Korea and the
Philippines have not improved enough for her to go shoot her Smart
Communications commercial here. This was revealed on her behind-the-scenes
video for the Smart Signature ad campaign shown during the mobile telecom
company’s recent viewing party. While Ye-jin was happy at the support her
Filipino fans have given her in following Hyun Bin to endorse Smart, she was
still disappointed at not getting to travel to the country.
Son remarked
that she was excited at getting to endorse a Philippine brand out of gratitude
for her local fans here. But she did want a chance to meet them personally too.
“Actually, I wanted to go to the Philippines and shoot,” she said. “And the
fans who love the drama sent me message of support on social media."
Obviously, the ongoing pandemic put such plans on ice, and like her costar Hyun
Bin she had to shoot the commercial in South Korea, with the Philippine ad
agency and production team working for Smart having to coordinate with the
on-site crew online through digital technology.
The actress’
Smart Signature commercial, viewable on the telco’s YouTube channel since
August 3, was thematically much like Hyun’s. But where the actor had s sports
car, Son Ye-jin instead rode a motorcycle across the conspicuously empty
streets of Seoul at night, stopping at intervals to surf on her Smart-powered
phone. There is even continuity at work when Hyun Bin’s car pulls up to her
towards the end. Likely, it was just the car and “Captain Ri Jeong-hyeok” was
not there for the shoot, only made to be (ostensibly) off-screen.
"It's just
so sad that I could not come to see all the fans in person,” Son says at the
end of her B-T-S video adding, “But I'm very thankful and happy to be able to
meet them in this way." Smart Signature is Smart Communications’ postpaid
branding. Hyun Bin’s earlier commercial was for Smart LTE, and both ads are
under the new company slogan “Simplé, (pronounced Filipino-style) Smart Ako.”
Image courtesy of GMA News
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