Thursday, July 23, 2020


It was ten years ago. On a British reality music competition, five strangers competing solo that were facing elimination from preliminaries were suggested to band together in order to compete in the show’s Group category. From that emergency origin was born one of the biggest boy bands in the history of the phrase, and one of the top international acts from the UK during the early half of the 2010s: One Direction. After wowing the world for years (and the 2015 departure of a member), they went on an indefinite hiatus-turned-breakup in 2016. Their official social media pages went silent and un-updated from 2016/18…until Wednesday.

Entertainment Tonight has it that a long-dormant fandom suddenly went out of their collective minds on July 22, when the long-silent social media accounts of long-inactive boy band One Direction suddenly broke the silence of a few years. The tweet and Instagram post for starters were quite minimal, with a black background and “10 Years of One Direction” in white text. The captions went, “Tomorrow! You and me got a whole lot of history #10YearsOf1D.” That means Thursday, July 23, the day back in 2010 that was arguably the time when One Direction was formed at “X-Factor” UK series 7.
To say that social media users who are fans of Harry Styles, Zayn Malik, Louis Tomlinson, Liam Payne and Niall Horan went out of their minds with excitement is the understatement of understatements this month of July. The guys of One Direction have not even laid out what their plans are for the 10th anniversary of the group, either on the now-active One Direction social media pages or the individual members’ own. But the most likely course of action, and one hoped for by the “Directioners,” is that they will have a reunion, if only for a concert or several.
One needs only look back to the early half of this decade to appreciate (or not) just how big One Direction was in the international music industry. Songs like “Best Song Ever,” “Live While We’re Young” and (naturally) “What Makes You Beautiful” became veritable ear-worms to listeners everywhere. But when Zayn Malik left the group in 2015, it signaled the beginning of the members going on the separate projects that led to the indefinite hiatus – breakup, really – only a year later. But Directioners never lost hope that they would get back together, eventually. Perhaps the social media posts are a sign to keep watch over.

Image courtesy of PopBuzz


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