By this point in time a number of
movie studios in the Philippines are taking a new lesson to heart: if their
film did not make a splash in the theaters when they premiered, have it put on
Netflix and there is a chance it could become a streaming blockbuster. This
line of thought could be gleaned from the new lease on viewing life that was
experienced by “Through Night and Day,” a Viva Films and Octo Arts Films
co-production that starred Alessandra de Rossi and Paolo Contis. Said film was
actually a personal project for de Rossi, who conceptualized the original
story, but also had a random creative reason.
According to GMA News, Alessandra de Rossi recently revealed a few development tidbits
about “Through Night and Day,” her 2018 romantic drama tandem with Paolo
Contis. In particular, she said the film, which she has been brainstorming for
years, would give her an excuse to shave herself bald for a role. The actress
shared this while being interviewed by Lyn Ching on the Tuesday, July 28 broadcast
of Kapuso morning show “Unang Hirit.” The movie plot originated as a story idea
she had put together when she was aged 19-20.
“I had a handle on [the story] then
I said I wanted to use [it] to get my head shaved one day. That was one of my
dreams,” was how Alessandra related the reasoning for her creation of the
plotline that became “Through Night and Day.” Of course, turning a story idea
into a movie was another thing so de Rossi brought her framework to a screenwriter.
“I was going to script it myself,” she relates. “But I was so busy with the [soap]
then, my co-producer called me asking, ‘Where is the script?’ I said, ‘I can’t
do it.’”
All told, Alessandra de Rossi was
invested in personally writing and directing “Through Night and Day” for Viva
and Octo Arts, but being busy with other showbiz commitments pushed her to
entrust her ideas to professional scripters and filmmakers instead, leaving her
only to star and produce. The results have been impressive, as “Through Night
and Day” became the most-viewed Filipino film on Netflix Philippines, while her
2017 rom-com “Kita Kita” with Empoy Marquez was a hit enough through cinema box
office alone. It even got a 2019 Indonesian remake.
Alessandra notes that such
successes for her starrers came about because the plots were not of standard Filipino
filmmaking conventions, which she summarizes as simply the lead actor and
actress emoting in a way primarily to make the audience cry.
Image from Click the City
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