Last June, the global computer
and tech giant apple dropped a bombshell concerning of their upper echelons of
leadership. In June, Jonathan Ive gave advance notice that he is leaving Apple after
close to three decades with the company, having joined in 1992 and helping to
usher in a new design direction for their products, from PowerBooks to the “i” gadgets.
This momentous contribution has led to Ive becoming Chief Design Officer for
Apple, until he revealed his plans to leave and start his own design startup.
He said his departure would happen late in 2019. It occurred this week.
The Verge has it that Jonathan Ive’s planned departure as Chief
Design Officer for Apple, made public nearly half a year ago, took place on the
final week of November. The computer and tech giant was rather vague on when
the British industrial designer actually bowed out. A clue however was found in
the Apple leadership page of their official website. As early as Tuesday,
November 26, the section identifying Ive as the company CDO had lost the man’s
photograph, though his name and title remained. But even that was finally
removed completely Thursday, November 29. Ive leaving could reasonably have
happened between those days.
But it is not as if the former
top design guy of Apple has cut all ties with his longtime business family. His
new startup LoveFrom, which he co-founded with Marc Newson, is still going to
keep Apple as one of its top design clients. And as Apple CEO Tim Cook elaborates,
it was not as if Ive did not assemble a formidable design team under him during
his tenure, which will then pick up the slack once he has left. To be specific,
the chief responsibilities of software and hardware will now be given to Apple
COO Jeff Williams.
Post-Apple, Jony Ive and Newson
have their own little projects outside of their expected plate of design
projects for the tech giant. There are rumors that they may finally begin
serious consideration in designing a concept for the “Apple Car,” in response
to Ive’s personal opinion that design conventions for recent automobiles are
rather lacking.
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