This day and age is seeing the
rise of digital streaming services and platforms as a top purveyor of quality
media content; and what better way to establish media quality than to have their
programs winning media awards? Already, Netflix has scored plenty of awards for
their original exclusive streaming series, but they want to go further by having
their original streaming films stand for awards too. This is somewhat difficult
considering award-giving bodies like the Academy Awards rule that potential
nominee movies must be shown in theaters first. Traditional cinema chains are
also concerned that streaming films will undercut their business. To this,
Netflix is offering a reasonable mediation.
The Verge tells us that Netflix has inked an agreement with certain
major cinema chains that will allow them to carry some of their exclusive films
on a limited screening period before they actually debut on the streaming
platform. No less than 10 Netflix exclusive films that are scheduled to be
added to the streaming giant’s online library will first be given cinematic
release windows for several days. This is already a marked increase from the
limited release of four exclusive films in theaters done by Netflix back in
2018.
Netflix has quite the selection
of original movies that they will allow to be seen theatrically before becoming
locked into their streaming service. They include “The Laundromat” by Steven
Soderbergh, originally slated to premiere for streaming on October 18 but will
premiere in cinemas on September 7. Next in “Marriage Story” by Noah Baumbach,
getting a one-month cinema run staring November 6 before starting streaming on the
same day in December. Most notable perhaps is Martin Scorsese’s Netflix
production “The Irishman,” which stars Robert De Niro and Al Pacino of “The
Godfather Part II” fame. It is getting a November 1 cinema premiere and a
Netflix launch on November 27.
The fact that Netflix is offering
more of its original exclusive films for actual cinematic screening indicates
that they are taking their efforts to get an Oscar nomination to the next
level. The Academy of Motion Picture Arts and Sciences mandates that a movie
must run at least seven days in a county theater in Los Angeles as a
requirement to be considered for nomination. They are dead set on getting the
movie and film accolades for their streaming content.
Aside from “The Laundromat,” “Marriage
Story” and “The Irishman,” other Netflix exclusives getting theater screenings
before streaming are: “Dolemite is My Name,” “The King,” “Earthquake Bird,” “Klaus,”
“I Lost My Baby,” “Atlantics,” and “The Two Popes.” All have October-November
cinema premieres and November-December streaming debuts.
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