Thursday, August 22, 2019

GOOGLE Abandons DESSERT Naming for "ANDROID Q," Officially ANDROID 10

When talking about the many versions of Android had been released since its introduction in 2008, one cannot help perhaps to feel their sweet tooth being tickled. That of course refers to the sweets-themed naming scheme employed for the Google-developed mobile operating system that took off from version 1.1, known as “Petit Four” in development. Android 1.5 “Cupcake” in 2009 was when the nicknaming scheme was introduced to the public, and succeeding versions followed up with an alphabetic scheme. Tech-savvy Android users have wondered what Google’s official name for the Android Q (version 10) would be. As it turns out, it is just the number.

The Verge reports that Android 10 is the official name being given by Google to their latest mobile operating system version, and it would seem the decade-long convention of using names of desserts in alphabetical order is now out. That pretty much solves the internet giant’s problem of deciding what sweets name that starts with “Q” will grace this latest Android iteration following version 9 “Pie” from last year. And it will be the way things will go from this point on, with Google hinting that Android 10’s successor will be Android 11, et cetera.

Along with the version naming change, there also comes a slight visual tweak on the operating system’s logo. The font is still somewhat the same, but is just slightly slimmer and taller, with the default color shifting from green to black (on promotional images, not phone displays). Android global brand director Aude Gandon describes the alteration as being “more modern.” The robot icon is retained however, because it is completely linked to the Android name, making the brand “human, fun and approachable” according to Gandon.

There is also a spirit of pragmatism in what spurred Google to make this momentous change with a milestone iteration of Android, as confirmed by Google VP Sameer Samat. The prevailing opinion in the MOS development team was that using dessert names was no longer inclusive, particularly ever since Android became a globally ubiquitous brand. As Samat puts it, the sweets names used for past Android versions might not click much in certain foreign markets. Numbers on the other hand are universal in their use. For collectors however, Google will still make a traditional Android statue commemorating the new version, but with the number 10 replacing the customary dessert item.

But while the version number is the new branding theme for Android versions, Google will continue to use nicknames for development, but that will be an internal secret. It is just as well; apparently the internal name for Android 1.0 way back in 2008 was Astroid, which is no dessert.

Image courtesy of The Keyword


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