It can be hard to believe that a
one-off movie (even if developed with a potential for sequels) could have
earned more in its box office lifetime than a superhero team movie that serves
as a culmination of a franchise that turned its first decade, but that had
indeed happened. In terms of all-time gross James Cameron’s 2009 sci-fi
masterpiece “Avatar” still out-earns “Avengers: Endgame” from Marvel Studios
and Disney. The studios have tried to alleviate this by a rerelease that
started this weekend. So far, the Fox film still holds its lead, but the “Endgame”
cinematic reissue already has it beat in one respect.
Comic Book Resources reports that, at the very least, the rerelease
of Marvel Studios’ “Avengers: Endgame” this past weekend had already trumped
the box office earning of 20th Century Fox’s “Avatar: Special
Edition,” a similar return to theaters for the 20th Century Fox film
by James Cameron, that was done in 2010. While the latter rerelease made off
with $4.007 million domestically on its first weekend (inflation-adjusted at
$4.7M), the second try of the fourth “Avengers” movie had a North American take
of $5.5 million. On overseas cinemas it also added a further $2.3 million.
Adding those two amounts to the
total worldwide gross so far, the all-time earnings of “Endgame” now stand at
$2.76 billion. That is remarkably beefy enough, if not for the fact that “Avatar”
(adding both its initial theater run and the aforementioned “Special Edition”
return) still holds the record of $2.79 billion, or 30 million over Earth’s
Mightiest Heroes. Cameron and Fox can credit that staying power to their sci-fi
film’s 12-week re-release run, compensating for the fact that it only showed in
812 cinema screens. For its rerelease, “Avengers: Endgame” actually showed in
2,025 theaters in total to give it a massive leg up.
To garner interest in the
rerelease of “Avengers: Endgame,” Disney-Marvel announced that it added extra
content to the running time. The revelation that they were only an introduction
by director Anthony Russo, a separate unfinished deleted scene and another
tribute to the late Marvel visionary Stan Lee, while anticlimactic, has not
turned off most viewers from giving the superhero extravaganza another go. In comparison,
the “Avatar: Special Edition” saw it being converted to 3D and additional
scenes added to the film itself, including a lengthy intimate scene involving
CGI characters.
Running at the same time as the
rerelease of “Avengers: Endgame” is the next chapter of the MCU franchise, the
true ending to the Phase 3 story arc and of the first 10 years of the Marvel super
hero series as a whole. “Spider-Man: Far from Home” stars Tom Holland and Jake
Gyllenhaal and is set to premiere July 2.
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