Tuesday, July 2, 2019

“AVENGERS: ENDGAME” RERELEASE Earns More than “AVATAR” Rerelease; Still NOT ENOUGH to Exceed ALL-TIME Gross

It can be hard to believe that a one-off movie (even if developed with a potential for sequels) could have earned more in its box office lifetime than a superhero team movie that serves as a culmination of a franchise that turned its first decade, but that had indeed happened. In terms of all-time gross James Cameron’s 2009 sci-fi masterpiece “Avatar” still out-earns “Avengers: Endgame” from Marvel Studios and Disney. The studios have tried to alleviate this by a rerelease that started this weekend. So far, the Fox film still holds its lead, but the “Endgame” cinematic reissue already has it beat in one respect.

Comic Book Resources reports that, at the very least, the rerelease of Marvel Studios’ “Avengers: Endgame” this past weekend had already trumped the box office earning of 20th Century Fox’s “Avatar: Special Edition,” a similar return to theaters for the 20th Century Fox film by James Cameron, that was done in 2010. While the latter rerelease made off with $4.007 million domestically on its first weekend (inflation-adjusted at $4.7M), the second try of the fourth “Avengers” movie had a North American take of $5.5 million. On overseas cinemas it also added a further $2.3 million.

Adding those two amounts to the total worldwide gross so far, the all-time earnings of “Endgame” now stand at $2.76 billion. That is remarkably beefy enough, if not for the fact that “Avatar” (adding both its initial theater run and the aforementioned “Special Edition” return) still holds the record of $2.79 billion, or 30 million over Earth’s Mightiest Heroes. Cameron and Fox can credit that staying power to their sci-fi film’s 12-week re-release run, compensating for the fact that it only showed in 812 cinema screens. For its rerelease, “Avengers: Endgame” actually showed in 2,025 theaters in total to give it a massive leg up.

To garner interest in the rerelease of “Avengers: Endgame,” Disney-Marvel announced that it added extra content to the running time. The revelation that they were only an introduction by director Anthony Russo, a separate unfinished deleted scene and another tribute to the late Marvel visionary Stan Lee, while anticlimactic, has not turned off most viewers from giving the superhero extravaganza another go. In comparison, the “Avatar: Special Edition” saw it being converted to 3D and additional scenes added to the film itself, including a lengthy intimate scene involving CGI characters.

Running at the same time as the rerelease of “Avengers: Endgame” is the next chapter of the MCU franchise, the true ending to the Phase 3 story arc and of the first 10 years of the Marvel super hero series as a whole. “Spider-Man: Far from Home” stars Tom Holland and Jake Gyllenhaal and is set to premiere July 2.

Image courtesy of TODAY Online


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