Once, all media were separate.
Films were shown for one run in cinemas and can only be viewed repeatedly on
home video and eventual TV airing. TV programs were usually one-shots barring reruns
and video releases for ongoing series. Then Netflix popularized digital streaming,
and studios and networks clamored to put their choice content on its library
and those of other platforms. But such an arrangement was not going to last.
With each network and studio starting to build up their own exclusive streaming
services, the once-varied Netflix content has begun to be whittled down, the
latest being “The Office.”
USA Today has it that the hit NBC sitcom “The Office,” which ran
nine seasons from 2005 to 2013, will soon be removed by its network creator
from Netflix. Judging from the mass pullout of content in recent years from
former major providers like Disney, that can only mean one thing. NBC, through
its parent NBCUniversal and its parent Comcast, is launching its own exclusive
digital streaming platform, this being announced back in January. The
well-loved sitcom starring Steve Carell will become one of the crown jewels of
this service, which will run NBC programs plus its own crop of outside content
from other providers.
A statement by Universal
Television president Pearlena Igbokwe this Tuesday, June 25, says, "The
Office is one of our most prized series." Her sentiment is echoed by
NBCUniversal direct-consumer and digital-service chief Bonnie Hammer, who adds
that “The Office” is already established as a pop-culture staple due to still drawing
viewers years after its original NBC TV run. “We can’t wait to welcome the gang
from Dunder Mifflin to NBCUniversal’s new streaming service,” she declares. The
media giant expects to have the sitcom pulled from Netflix by the year 2021.
We're sad that NBC has decided to take The Office back for its own streaming platform — but members can binge watch the show to their hearts' content ad-free on Netflix until January 2021— Netflix US (@netflix) June 25, 2019
In what has become a routine
reaction after many of its original providers have removed their contents to
their own streaming services, Netflix made a plain social announcement of “The
Office” departing their platform. They encouraged fans to continue watching the
show ad-free until the final cutoff date of January 2021. And it is not as if
they were losing much in a way. Netflix has an exclusive original workplace
sitcom in development, with Steve Carell starring and Greg Daniels producing,
both from “The Office.” The show, called “Space Force,” is described as a
humorous look into the lives of staff for the space-based military branch
proposed by President Trump.
just leaving this here for totally no reason https://t.co/B8y3htwKSL— Netflix US (@netflix) June 26, 2019
“The Office” is currently stated
to be the most viewed individual series on any mobile device, with NBC tracking
about 52 billion minutes worth of views for the show’s episodes across nine
seasons from TV.
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