In April a few months ago, the
first ten years of storytelling in the Marvel Cinematic Universe (MCU) film
franchise came to, if not the actual end, then the final plot climax. “Avengers:
Endgame” saw the titular superhero team and what remains of their allies go
through time and space in order to undo the universal loss of life perpetrated
by the mad titan Thanos, then defeat him once and for all. The movie broke lots
of box office records but somehow did not come close to the all-time highest-grossing
motion picture “Avatar” from James Cameron. Disney and Marvel Studios plan to
remedy that however.
According to CNBC, Marvel Studios is planning to re-release “Avengers: Endgame”
in cinemas late next month. Apparently, the studio head Kevin Feige has
green-lighted an idea to put the epic Marvel superhero blockbuster in theaters
for another run. To entice moviegoers who have not yet seen the film (and potentially
lure former audiences back for a re-watch), there will be a number of extra
footage added in the re-release that were deleted from the initial cinematic
screen, a practice usually reserved for home media releases.
Feige remarks that the added
scenes to “Endgame” do not make the re-release on cinemas an “extended cut,” but
instead will be more of a marketing push. “If you stay and watch the movie,
after the credits, there’ll be a deleted scene, a little tribute, and a few
surprises,” he promises audiences about the film. Already, the fourth “Avengers”
movie of the MCU has a global box office gross of $2.74 billion, but it still
falls short of the $2.78 billion in total earnings of 2009’s “Avatar” from
Cameron and 20th Century Fox (now acquired by Marvel’s parent
company Disney).
Although not officially
confirmed, Marvel Studios plans to start the theater re-release of “Avengers:
Endgame” on July 28. The period is not exactly prime blockbuster-viewing
season, but at that point there are no major movie premieres that could cut
into the earnings should the plan go through.
Industry analysts believe the move to be shrewd, as it will potentially
pack enough fans to watch the film again to catch the new added scenes, but at
the same time hold back many more deleted footage that could then be viewed
once the home media and digital versions hit the market later.
The MCU film series was divided
into “Phases” with multiple movies each. Thanos, the overall villain of the
first 10 years of the franchise, was introduced after the first “Avengers” in
2012 that concluded Phase 1. “Endgame” was the penultimate installment of Phase
3, with the actual conclusion being “Spider-Man: Far from Home” premiering July
2, before the “Endgame” re-release.
0 comments:
Post a Comment