When Marvel Studios unleaded the
climactic “Avengers: Endgame” in world cinemas last April, one of their
secondary objectives was to see its box office performance eventually exceed
the all-time earnings of James Cameron’s “Avatar” from 20th Century
Fox, now a fellow subsidiary of Marvel’s under Disney. As the weeks passed that
goal has come ever closer to reality that Disney-Marvel decided to take some
extra insurance. They announced a rerelease of “Endgame” with the bonus promise
of added scenes, the better to lure back those who have already watched. Now
that official details of the “return” are out, some audiences suddenly find
themselves wanting more.
The Hollywood Reporter tells us that Marvel Studios has released
details on what they are now describing as a “Bring Back” event for “Avengers:
Endgame.” That climactic installment of the Marvel Cinematic Universe has by
this time approached the end of its theatrical run, and would have its
cinematic life extended by a rerelease under the auspices of Disney-Marvel. But
what the new screening has to offer in terms of added content has got some fans
scratching their heads, because it does not quite sound like the extended cut
they were expecting from the studio.
Marvel’s word is that “Endgame”
will be shown in its “original” cut before the streamlining necessary before it
was premiered the first time. But the anticipated cuts are small ones, while
the bulk of the extras include only an introductory video featuring one of the
directors, Anthony Russo. The other segment is indeed a deleted scene, but one
that has not been finished filming and will instead apparently be shown
separate from the main movie itself. The last addition is a sneak preview of
the follow-up film and true conclusion to the MCU Phase 3 arc: “Spider-Man: Far
from Home.”
As if realizing that some
moviegoers might be disappointed at the level of additions for the “Avengers:
Endgame” rerelease, Marvel is also providing participating theaters with one
notable piece of tie-in merchandise. Said item is…a special edition Marvel
Studios poster featuring Tony Stark’s Infinity Stone-compatible Iron Man
gauntlet with all stones in place and Tony’s last prominent catchphrase “Love
You 3,000.” And stocks of these special posters are limited, meaning not all
moviegoers will get one during the rerelease period.
See #AvengersEndgame again before it leaves theaters! Fans can receive this exclusive poster (at select theaters while supplies last), see an intro from dir. Anthony Russo, an unfinished deleted scene, and a sneak peek from #SpiderManFarFromHome. Get tix: https://t.co/shJOGD0tfA pic.twitter.com/o0V51Is7hA— Marvel Studios (@MarvelStudios) June 25, 2019
Stateside tickets for the “Endgame”
Brick Back event are now available ahead of the rerelease this coming Friday,
June 28. At present the movie has already surpassed the box office record of “Avatar”
for its initial cinematic run, but is still short of the all-time value that is
$2.8 billion.
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