Friday, February 15, 2019


Over the past month, South Korean electronics giant Samsung must have been in the middle of their meticulous planning for a big bonanza this February when they planned to introduce their latest smartphone on the Galaxy S line, arguably the most prominent Android phone to match up against the iOS-using Apple iPhone. Whatever their plans were, they have been spoiled by tech new leakers galore, spurring them to reveal their tech event set next week on the 20th. But already they have a reservation page for the Galaxy S10 and variants before that date, as they have stopped trying to be pointedly ignorant of spoilers.
The Verge notes that Samsung and other smartphone manufacturers are growing increasingly resigned to the activities of veteran tech leakers that always seem to get the jump on their newest products and share the goods – promo images, specs and so on – to the public before the companies are good and ready. Such actions by the likes of Evan “evleaks” Blass and Roland Quandt have all but killed whatever sort of anticipation the companies hoped to build and hype ahead of the unveiling of new products. Blass had leaked the Galaxy S10, Quandt the Sony Xperia.
A rising trend of constant bulletproof smartphone leaks have led to some of their manufacturers to simply roll with the spoilers and carry on with earlier intros. Samsung’s fellow Korean electronics juggernaut LG is now openly promoting their G8 ThinQ, which they were supposed to show for the first time at the Barcelona World Mobile Congress, mere days after the Samsung live event for the S10. In fact, LG may have pretty much handed over the specs of the G8 which include Crystal Sound OLED tech (to make the display double as a speaker by vibrating it) to leakers’ circles.
With the Chinese smartphone makers, Vivo for instance is taking the simple route of releasing visible, near-candid press images of their devices like the upcoming V15 smartphone (top picture), even with the availability date still long in coming. This falls into Vivo’s market strategy to expand in Europe and India. Xiaomi too has followed suit with senior international VP tweeting images of their Mi 9 by his own hand, ahead of its February 24 debut.
Its fellow companies in that country however can still manage to pull of low-publicity local releases in China that are silent to world press, until a later, major international unveiling. Nevertheless, the capitulation of phone-makers to product secrecy on account of leakers is symptomatic of these companies’ struggle to coordinate launches of their newest smartphones.
Image from Business Today (India)


Post a Comment