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Wednesday, April 4, 2018

Metro.Style, QuadX launch “Signed, Sold, Delivered” for the benefit of ABS-CBN Lingkod Kapamilya Foundation

(1) Mark Yambot, Ernie Lopez, Matteo Guidicelli, Mia Bulatao, Paolo Pineda, James Loverio, Josine Reyes, and Jun Dungo
From left to right: ABS-CBN head of print publishing and digital operations Mark Yambot, ABS-CBN Lifestyle Ecosystem president Ernie Lopez, actor/singer Matteo Guidicelli, QuadX chief commercial officer Mia Bulatao, ABS-CBN Lifestyle Ecosystem head Paolo Pineda, QuadX marketing head James Loverio, ABS-CBN Lingkod Kapamilya Foundation Inc. head of donor and project management Josine Reyes, and ABS-CBN Integrated Public Service head Jun Dungo
ABS-CBN stars, Metro’s Most Stylish unite for online celebrity charity event
Metro.style and QuadX proudly launch the first-ever online celebrity charity event for the benefit of ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALFKI). Titled “Signed, Sold, Delivered,” the new charity campaign will have the biggest and brightest stars of ABS-CBN, as well as society’s most fashionable, donating coveted pieces from their personal collections.
These items – ranging from bags to dresses, watches, accessories and the like – will be up for sale on May 15 (Tuesday) on the Metro.style website. Now, fans and the online shopping community can own a piece of their favorite celeb’s collections and participate in a greater, inspiring initiative.
“We are very excited for this initiative as Metro.style and QuadX join forces to further help spread awareness, boost support, and raise funds for the respective programs and projects of ALFKI,” said ABS-CBN Publishing president Ernie Lopez. “All proceeds of the charity event will go to ALFKI’s Operation Sagip, Bantay Bata and Bantay Kalikasan.”
Sharing the same enthusiasm, ABS-CBN Lifestyle Ecosystem head Paolo Pineda added, “Metro.style places itself at the forefront of innovation by merging lifestyle content, retail shopping, and philanthropy. As we have always strived for, we aim to elevate the online experience – whether that be through the articles that we create, the videos that we produce, and the campaigns that we initiate.”
Matteo Guidicelli
“Bagani” actor Matteo Guidicelli, who was present during the launch, also shared his excitement about the project and pledged one of his bikes as donation. He said, “I’m very excited to be part of this. This is not the usual celebrity bazaar. This is online and makes everything so much easier. Each preloved item of ours has a story and will have a story that comes with it.”
To take part in “Signed, Sold, Delivered,” fans and shoppers can check out the gallery of items for sale on Metro.style. New items from celebrities will be posted weekly so be sure to check out the site regularly.
To purchase the item, simply click on the photo and complete the details for your transaction on the CheckMeOut platform. Once CheckMeOut confirms your payment and delivery address, you can expect your item to be delivered within 3 to 4 working days.
“We promise to make this charity event a success by ensuring the smooth payment and delivery of items, from the celebrity’s homes to your doorstep. We strive to deliver better experiences, changing the way people buy and sell online, as well as come together for a good cause,” said QuadX CEO Dino Araneta.
For more information and the complete mechanics, visit Metro.style. Items for sale will be posted on the site and the official shopping event will be held on May 15 (Tuesday). Items will be considered sold to those who complete payments through QuadX’s CheckMeOut portal.
(2) Josine Reyes, Ernie Lopez, Mia Bulatao, Paolo Pineda, Jun Dungo
From left to right: ABS-CBN Lingkod Kapamilya Foundation Inc. head of donor and project management Josine Reyes, Lifestyle Ecosystem president Ernie Lopez, QuadX chief commercial officer Mia Bulatao, ABS-CBN Lifestyle Ecosystem head Paolo Pineda, and Integrated Public Service head Jun Dungo

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