One interesting trend that has
been seen about major televised Philippine singing contests or talent
competitions in general, is that one doesn’t need to be the winner or champion
to have a chance for success. It has been observed in ABS-CBN’s many such shows.
Sheryn Regis still launched a successful singing career despite being second to
Erik Santos in 2003’s “Star in a Million”. Sandara Park had a longer showbiz
career compared to 2004’s “Star Circle Quest” champion Hero Angeles (and she
later joined K-pop group 2NE1). Charice was the third place finalist in 2005’s
“Little Big Star” (after being eliminated early and returning as a wildcard)
but went on to global fame. Now the latest to make a try at going big in a
musical career despite not being champion is Sassa Dagdag, fourth place in the
second season of “The Voice Kids” in 2015, and soon releasing a new full album.
Sassa Dagdag was but 12-13 years
old during her shot for glory at ABS-CBN’s “The Voice Kids” season 2, singing
as one of coach Bamboo Mañalac’s two bets in the competition’s final phase. Now the hype is
real for the coming of “SASSY SASSA”, her album from PolyEast Records. Already
an official lyric video was released online for one of the album’s singles,
“Kumakaba” by songwriter Arnie Mendaros. Just listening to the now-aged 14
Sassa belting out the song with her intensely soulful voice without knowing
anything else about her, one would hardly believe that she finished last in a
final-four night of a singing competition, but once her single has been heard
in full, it’s a good bet that any listeners wouldn’t even care for that at all.
A somewhat latecomer to her season of
“The Voice Kids”, Sassa would appear for the first time during the 12th
Episode of the Blind Audition phase. But her singing experience even before
then was already extensive. With her brother accompanying on instruments, Sassa
has been uploading videos of her song covers on YouTube as early as 2012. Even
so, she remained a relative unknown until trying out at the ABS-CBN program,
with her blind audition piece, Sia’s “Chandelier”, managing to turn all judges
towards her (she chose Bamboo) and earning up to 3 million YouTube views. And
another birthday year has done her voice more good, with comments on “Kumakaba”
at PolyEast Records’ Facebook page describes her as a blend of Ariana Grande
and Beyoncé.
If you “Sassanatics” out there can’t
wait for the entire “SASSY SASSA” album, then you can get a head-start at
enjoying more of Sassa Dagdag by downloading her “Kumakaba” single on iTunes.