Smart, the country's unrivaled mobile services provider and UFC, the world's largest mixed martial arts organization, have announced a multi-year partnership that will bring the world’s fastest growing sport closer to more Filipinos.
As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the Philippines, and will introduce exciting consumer promotions and marketing activities that are set to provide unique experiences to UFC fans and subscribers of Smart Bro, the telco's mobile broadband.
These consumer promotions will give Smart Bro subscribers special access to UFC fan events and experiences, as well as the exclusive opportunity to meet and interact with top UFC athletes. Moreover, Smart Bro subscribers will enjoy exclusive access to live viewing parties throughout the year, and chances to get their hands on premium co-branded items.
Smart will also be a provider of UFC FIGHT PASS, a digital platform providing fans with exclusive UFC content and access to the world’s largest library of fight content. This will be made available through Philippines' largest and fastest mobile broadband network.
"Beyond providing the country's fastest, widest and most reliable mobile broadband connection, Smart always goes out of its way to support the many passion points of our subscribers with awesome experiences. We are very delighted to partner with UFC, and we can't wait to bring the sport to our subscribers through our unparalleled services and offers," said Oscar A. Reyes, First Vice President and Wireless Consumer Broadband at Smart.
“Filipinos can take a huge step toward the ultimate UFC experiences by getting a Smart Bro Pocket WiFi now and start enjoying full-packed Big Bytes offers,” Reyes added.
“The Philippines continues to be one of UFC’s strongest markets in Asia and a blueprint for our growth in the region. With our massive fan base and huge media interest in our sport, combined with the runaway success of our inaugural sold out Manila event, we want to be able to provide as much opportunity as possible for fans to interact with UFC. This partnership is a huge step in that direction,” said Kenneth Berger, UFC’s Executive Vice-President and General Manager, Asia.
SMART’s new collaboration with UFC adds to its impressive portfolio of world-class partnerships, further asserting its position as the country’s unrivaled telecommunications and mobile provider, delivering a Smart Life experience to all subscribers.
To find out more about the upcoming UFC consumer promotions for Smart Bro subscribers, visit www.smart.com.ph/UFC and follow Smart’s accounts on Facebook
(www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart).
Smart Communications, Inc. is the Philippine leader in mobile with 67 million subscribers on its GSM network, and 3.7 million subscribers on its wireless broadband as of end-September 2015. The company has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its satellite service Smart Link provides communications to the global maritime industry. Smart is a wholly owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, please visit http://www.smart.com.ph.
UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 150 countries and territories to more than one billion TV households worldwide in 21 different
languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.