Whenever I see the sheer amount of Tweets being featured as reactions on a newsworthy event being chronicled in CNN and other such websites both major and minor, whenever I use the Twitter app on my phone in my line of work, I find it hard to believe that this outwardly reliable micro-blog and social media network can be in such dire straits at this very moment. Yet somehow I find myself according to many tech news pages to be one of the app service’s slowly growing user-base despite some fascinating development options by CEO Jack Dorsey. And their situation’s just getting even worse.
According to ZD Net, the latest higher echelon authority of Twitter to step down is none other than Chief Operating Officer Adam Bain, who announced his intention in a Tweet last Wednesday November 9 that caused the usual doom-saying for the once extremely popular and profitable social media platform; all that despite Bain’s assurances that nothing’s really wrong and that he was simply ofa mind to take on something new in his life.
Now what he said there could be taken for a time at face value. Twitter somehow saw a 4% stock rise in a time period when everything else in the market was in utter chaos over Donald Trump’s election victory. Then again the President-elect got oodles of online mileage in his campaign on the micro-blog service, where his rants and raves against his opponents, the targets of his policies, the wishy-washy elements among his party and pretty much anything under the sun have been record for as long as the internet shall run, providing much figurative rocket fuel for his more verbally militant supporters and “for the evil” online trolls.
But wait! That’s exactly one factor in Twitter’s floundering quest for profit and more users. Despite the best efforts of CEO Dorsey, who was also one of the network’s co-founders, any attempts by the company to entice some larger firm to acquire it have ended in abject failure. That where Twitter’s notorious online population of trolls and rude users come into play; their activities have been intimidating and outright shooing away any potential buyer of the micro-blog site, among them family- friendly Disney. Dorsey’s predecessor as CEO Dick Costolo summed it up best in a leaked office memo: they suck at policing troll activity on their platform, and that ineptitude is hurting them badly.
Bain became part of Twitter in 2010 and was popular as a revenue operations wizard who could have made CEO before Dorsey’s return to the company, although he did get promoted to COO. His departure strips the embattled social media firm of another positive voice reassuring people of Twitter’s resilience even in the face of Wall Street woes.
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