Undersecretary Zenaida Cuison-Maglaya of the Trade and Industry Regional Operations Group (ROG) gave the keynote speech at the opening ceremony of the trade fair, held in SM City GenSan, where she describes “Negosyo, Konsyumer, ATBP” as a “breakthrough event” and spoke highly of her department’s two primary clients: businesses and consumers.
In her words, the trade fair seeks to both encourage businesses to keep improving and innovating, while empowering the consumers to know and patronize the numerous micro, small, and medium enterprises (MSME’s) in the region to strengthen local trade and industry.
U-Sec Maglaya then spoke of DTI Secretary Ramon Lopez’s departmental campaign idea: the Seven M’s of Business (mindset, mastery, mentoring, money, market, machines, and models), as well as the importance of convergence between government and private sectors to ensure the success of the department’s endeavor for business. A press conference then followed the opening program before U- Sec Maglaya returned to Manila.
In a press conference held prior to the event, DTI XII regional director Ibrahim Guiamadel said in his own speech how the trade fair aims to bring closer to both MSMEs and consumers the full capacity of DTI’s services and programs designed to help them address the challenges they are currently facing. To this end the “Negosyo, Konsyumer, ATBP” also features a “One DTI Services Week” for enterprise owners and consumers to take advantage of in order to prepare them for the challenges they face in the market.
Following the ceremonial ribbon cutting ceremony during the first day of the event was the presentation of the “Treasures of SOCCSKSARGEN” featuring booths of locally produced products and consumer goods, as well as a showcase of local trade and travel. A forum was also held for consumers to inform them of their rights, legal protection and reciprocal responsibilities to businesses, along with an information drive on regulations and standards set for manufactured products.
Activities on the second day (Thursday July 14) included a training seminar for would-be entrepreneurs also in SM City GenSan, and an agribusiness investment opportunity matching at the nearby Greenleaf Hotel. On the last day (Friday July 15) there was another seminar on bolstering the local market and possibilities in the halal cuisine business. A briefing on advocacy programs for gender equality and green business practices was also held.