60 Pink Cabs of LBR Transport Inc. owned and operated by celebrity business man Luis Manzano and his friends Bong Medel and Ron Estrella were rolled out yesterday by the LTFRB (Land Transportation Franchising and Regulatory Board) in accordance with its 'Pink4' campaign.
These pink taxis would provide priority rides during rush hours to senior citizens, women, children and people with disabilities.
LTFRB chairman Winston Ginez said during the launch of the pink taxis in Quezon City yesterday that they are grateful for LBR Transport Inc. participation on this project, allowing senior citizens, women, children and people with disabilities to have direct access to public transport.
The 60 LBR taxis has a dark pink distinct stripes with double pink ribbons on the top lights. Cab drivers will wear pink polo shirts too. This move by Luis Manzano's Taxi Company is in line with their duty to give back to people, by providing safety and accessible rides during peak hours.
With that, Chairman Ginez is hoping to see more public transport services to participate in the Pink4 Program.
LBR Taxis has already complied with the P10 flag down cut since Monday.
For taxi pick ups, you can call LBR at 887-7527, 822-3539 or (0917) 565-8942.
Photo before edited was from Philstar.com