MMI Live will unveil the Philippines debut of the 1 Direction WORLD Pop-up store at the Mega Fashion Hall of the SM Megamall this coming Saturday December 20, 2014.
It was originally scheduled to open yesterday December 16 but because of the persistent demand of die hard Filipino fans to open it on the weekend, Music Management International moved it to the 20th.
The 1D World pop-up stores have branches in many cities all over the world offering anything that has to do with Zayn Malik, Louis Tomlinson, Niall Horan and Harry Styles. The store carries all kinds of imported One Direction merchandises such as T-shirts, Mobile Phone Cases, Posters, Calendars, Caps and even life-size cardboard stand-ups of all band members.
The original 1D World Store inaugurated in Australia, with a lot of fans lining up hours in before the opening hour. Prior to opening this branch in Megamall, 1D World Pop-up store successfully opened branches in London, Barcelona, New York and Toronto.
One Direction has sold more than 12 million records and consistently maintaining a spot in the Billboard Top 100.
The first night concert on March 21 is already sold out with few more tickets available for sale for the 2nd night performance on March 22. The 1 Direction concert will take place at the Mall of Asia Concert Grounds.
Check out #MMILive hashtags for more exciting details or visit SM Tickets, www.smtickets.com, or call (+632) 470-2222.