Coca Cola officially launched earlier it's newest campaign to create affinity to their local customers, the #ShareACoke that started in Australia. The event was held at the new Megamall and was hosted by Robi Domingo. Coke Ambassadors, Enchong Dee, Joseph Marco and Julia Montes were also there to celebrate the campaign through a fashion show.
Coca-Cola Marketing Director Jasmin Vinculado gave the opening remarks followed by appreciation shout out to Ben Chan for the many years of partnership with Bench.
Jasmin said that sharing a Coke is a simple yet fun and exciting way for Filipinos to be able to show their appreciation to people who make them happy.
Malls, Groceries and Vending Machines will give people the chance to customize their own bottle of cokes with their names printed on it.
To avail, you must at least purchase P150 worth of Coca-Cola products in a single receipt, 2 customized bottles for P300 and so on. Just remember that you are only allowed to claim 4 bottles per line. Names should be less than 9 letters.
The #ShareACoke tour will start visiting the Mall and SuperMarkets this August 2014. Check out www.ShareACoke.com.ph for more details.