Press Release from Universal Records
Gloc-9 won four
major awards in the Myx Music Awards 2014 (MMA2014), the most for any artist
who was nominated.
But what is
more important about this win, is not so much the fact that Gloc-9 won in four
out of six categories that he was nominated in, nor that he won four times more
than any other artist.
It is that
Gloc-9 won it for a song like “Magda.”
The idea of
Magdalena is not new. The legend that is Freddie Aguilar introduced us to “Magdalena”
in the early 1980’s, a folk song about the plight of a girl who was
misunderstood because of the work she was forced into doing. In the Aguilar
song, Magdalena is seen as “sawimpalad,” living a wretched life, where her
story is one of choicelessness.
Gloc-9’s
“Magda” does not point a finger at this woman’s life. The songwriter tells this
story with compassion and understanding. Spoken from the perspective of her childhood
sweetheart Ernesto, the story is allowed its romance, as it is allowed its
heartbreak and undoing. Because Ernesto speaks of Magda, we are given the
chance to see Magda as a spit of a girl, as someone who left her childhood
behind. In the present she is a woman who is trapped in the cage of her own
doing.
The song does
not judge Magda, as it does make her human. She is treated as solitary and
independent, she is allowed her own individuality, her own voice.
This is Gloc-9
at his most creative, where his decision to use another character to speak
about Magda allows for a distance, a non-judgmental stance about her character.
It is this creativity that was awarded by the MMA this year. But more
importantly what they were honoring was this rapper-songwriter-artist’s decision
to tell a story we would rather not hear, of a woman we would rather be blind
to.
And this is
really the value of Gloc-9’s quadruple wins in this year’s MMAs. He won for the
song “Magda” in the context of mainstream original Pilipino music that makes
hits out of repetitive lovesongs and novelty. He won for “Magda” at a time when
the originality and relevance of original Pilipino pop music is being
questioned.
Each MYX Music
Award is composed of 60% audience votes and 40% artist or peer votes. And on a
year when Gloc-9 wins big for a song like “Magda,” we are being told how the
audience and the members of the industry as well, are in fact ready for difficult
stories and complex songs.
Winning those
four MMAs for “Magda,” as such, is not just a measure of Gloc-9 as artist. It
is a measure of what the audience of local music is ready for. One hopes
original Pinoy mainstream music heeds this call for creativity and relevance.
20163-2linying
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